YouTube SEO involves optimizing your videos, playlists, and channel to achieve higher rankings in YouTube’s organic search results for specific search queries.
Instead of covering every traffic source in YouTube Analytics, I’ll focus on strategies to rank videos effectively in YouTube search, with a few tips on how to also boost your video rankings in Google search for maximum visibility.

Yes, YouTube keyword research is a key part of YouTube SEO. It involves identifying the terms and phrases your target audience is searching for on YouTube. By optimizing your video titles, descriptions, and tags with these keywords, you can improve your video’s visibility and rankings in YouTube search results.