AI Overviews appear in Google Search results when our systems determine that generative responses can be especially helpful — for example, when you want to quickly understand information from a range of sources, including information from across the web and Google’s Knowledge Graph. No action is needed for publishers to benefit from AI Overviews.

The expansion of Google’s AI Overviews (AIO) is expected to impact website visits in several ways. While Google claims that AIOs will drive “higher quality” clicks and more engaged users, there are concerns that these AI-generated summaries might reduce the need for users to visit the actual websites. By providing answers directly in search results, AIOs could potentially decrease the overall referral traffic to content creators and publishers.
The long-term effects on website visits will depend on how users interact with these new features.

No. Publishers cannot ” sponsor” an AI overview, so no action is needed for them to benefit from them.

Yes, they do. AI overviews show links to resources that support the information in the snapshot and explore the topic further. BUT, Google’s systems automatically determine which links appear. There is nothing special for creators to do to be considered other than to follow our regular guidance for appearing in SERPS.

To mitigate any negative impact, focus on the following:
Create content with Topical Depth: If your content is detailed and offers in-depth information beyond the AI overview, users may still click through for comprehensive answers. Google’s AI overviews are designed to be quick summaries, so content that dives deeper into complex topics may still attract readers.
Target long tail Keyword: If you’re targeting high-level or basic keywords that AI overviews cover effectively, it could impact traffic. However, targeting long-tail keywords or providing unique, in-depth insights may make your content more resilient.
Build your Authority Actively: AI overviews tend to pull from high-authority sources. Building authority through backlinks, high-quality content, and expertise may help you become a source Google references, potentially turning the AI overview into an opportunity to showcase your content.
Incorporate Rich Snippets: Google’s AI often references rich snippets and featured content. Ensuring your content is optimized with structured data, concise summaries, and actionable insights can increase your chances of being part of these overviews.

Accelerated Mobile Pages (AMP) are set to roll out within Google’s mobile search results. AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped-down code known as AMP HTML.

AMP technology maximizes mobile rankings that amount the 52% of total searches

The relevance of Accelerated Mobile Pages (AMPs) in 2024 is increasingly uncertain. Although Google continues to support AMPs, many prominent publishers and platforms, such as Twitter, have shifted away from their use. Additionally, Google has phased out ranking systems that once gave preference to AMP pages, signaling a decline in their importance within today’s digital ecosystem.

Anchor Text is the visible, clickable text in a hyperlink. Anchor text can provide both search engines and users relevant contextual information about the content of the link’s destination.

When adding anchor text in external links, there are several important rules to follow to ensure effectiveness and avoid penalties from search engines:
Relevance: Ensure the anchor text is highly relevant to the content of the page you are linking to. The text should clearly indicate what users can expect to find when they click the link.
Avoid Over-Optimization: Use natural, varied anchor text rather than repeating the same exact phrase, especially if it contains your target keywords. Over-optimized anchor text can trigger search engine penalties.
Use Descriptive Text: Instead of using generic terms like “click here” or “read more,” use descriptive phrases that provide context to the reader and search engines about the linked page’s content.
Balance Keywords and Branding: Mix branded anchor text (using your brand’s or website’s name) with keyword-rich anchor text. This diversification helps avoid appearing manipulative to search engines.
Keep It Concise: Anchor text should be concise and to the point. Long or convoluted anchor text can confuse users and dilute the link’s effectiveness.
Link to High-Quality Sites: Always link to authoritative, high-quality external sites. Linking to spammy or low-quality sites can harm your credibility and rankings.
Consider the User Experience: The anchor text should make sense within the content’s flow and contribute to a positive user experience. It should be easy to read and naturally fit within the surrounding text.
Variety is Key: Use a variety of anchor text types, including exact match, partial match, branded, and generic. This helps create a more natural link profile.
Context Matters: Ensure that the anchor text is surrounded by relevant content. The context in which the link is placed can influence its effectiveness and how search engines interpret it.
Monitor and Adjust: Regularly monitor the performance of your external links and anchor text, and be ready to make adjustments if you notice any negative impacts on SEO or user engagement.

A broken link or dead link is a link on a web page that no longer works
Broken links can be problematic for website visitors, making them unable to access the desired resource or information

It’s very easy. A page that is not valid, a product that will not be part of your collection may create broken links.

Using a redirection plugin or some technics based on your CMS, you need to redirect them to your homepage or to an existing page (redirection 301 – permanent)

There are different tools in WordPress or third parties that will scan your site and will find all broken links.

It’s about have canonical tags in your we pages

A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page.
Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs.

When Google visits your website for tracking purposes. This process is done by Google’s Spider crawler.(i.e. web search).
Crawling basically means following a path.

No, there are many spiders (aka bots) crawling our websites ahrefs, moz, sumrush, yahoo and other search engines are performing the same kind of crawling.

A CTR curve is a line graph depicting the average CTR for each position in Google search results. In the example above, you can see that the average organic CTR for position one is 12%. Having a CTR curve allows SEOs to better predict how much traffic they can get from a particular keyword ranking

No. You could calculate the current CTR by getting the traffic you get by the position that keyword has vs the total volumes of that keyword and then you can get your CTR but you cannot tell what the traffic would be if you would be in a lower position. Only, If you keep historical data that would be possible.

Again no. But a safe average for your estimations is the one below

Based on an analysis performed by Backlinko here are some interesting findings:
1. The #1 result in Google’s organic search results has an average CTR of 27.6%.
2. The #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot.
3. Organic CTR for positions 8-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.
4. On average, moving up 1 spot in the search results will increase CTR by 2.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 to #9 doesn’t make a statistically significant difference.
5. Titles that do and do not contain a question have similar CTRs.
6. Title tags between 40 to 60 characters have the highest CTR. According to our data, pages with a title tag length between 40 and 60 characters have a TK% higher CTR compared to those that are outside of that range.
7. Longer keywords tend to have a higher CTR: keywords between 10-15 words in length get 1.76x more clicks than single-word terms.
8. URLs that contain terms similar to a keyword have a 45% higher click-through rate compared to URLs that don’t contain a keyword.
9. Positive titles may improve your CTR. We found that titles with a positive sentiment improved CTR by approximately 4%.

Links that point to a separate external domain

If you own both then it’s internal. Otherwise it’s external

It used to be called Google WebMaster Tools, and it was renamed to Google Search Console in late 2023. Google Search Console is free and provided by Google to help website owners, SEO marketers, and developers monitor, maintain, and troubleshoot their site’s presence in Google Search results. It offers insights into how a website is performing on google, identifies issues that might affect rankings, and provides data to optimize content for better visibility.

What Keywords People Use: See what search terms people type on Google that lead them to your website.
Page Indexing: Check if your pages are indexed and visible on Google.
Crawling Issues: Find out if Google can access your pages or if there are errors like “404 Page Not Found.”
Site Performance: Learn how often people click on your site from search results and how well your pages rank.
Mobile Usability: Ensure your site works well on mobile devices.

Connecting Google Search Console (GSC) with Looker Studio (formerly Google Data Studio) is not required. Still, it can be beneficial if you want to create custom visual reports of your website’s search performance.

For that reason, we use the below Chrome extensions in MarketMasters Consulting . They are nice extensions, adding up a lot of functionality.
* Advanced GSC Visualizer
* Agital – GSC Calculations

Having Google Search Console (GSC) for your website is not mandatory, but it is highly recommended if you care about your site’s visibility on Google Search.

Integrating Google Search Console (GSC) with Google Analytics (GA) is not mandatory, but it can be very beneficial for gaining deeper insights into your website’s performance. If you care about analysing your organic traffic (and you should) that’s a must.