AI Overviews appear in Google Search results when our systems determine that generative responses can be especially helpful — for example, when you want to quickly understand information from a range of sources, including information from across the web and Google’s Knowledge Graph. No action is needed for publishers to benefit from AI Overviews.

The expansion of Google’s AI Overviews (AIO) is expected to impact website visits in several ways. While Google claims that AIOs will drive “higher quality” clicks and more engaged users, there are concerns that these AI-generated summaries might reduce the need for users to visit the actual websites. By providing answers directly in search results, AIOs could potentially decrease the overall referral traffic to content creators and publishers.
The long-term effects on website visits will depend on how users interact with these new features.

No. Publishers cannot ” sponsor” an AI overview, so no action is needed for them to benefit from them.

Yes, they do. AI overviews show links to resources that support the information in the snapshot and explore the topic further. BUT, Google’s systems automatically determine which links appear. There is nothing special for creators to do to be considered other than to follow our regular guidance for appearing in SERPS.

To mitigate any negative impact, focus on the following:
Create content with Topical Depth: If your content is detailed and offers in-depth information beyond the AI overview, users may still click through for comprehensive answers. Google’s AI overviews are designed to be quick summaries, so content that dives deeper into complex topics may still attract readers.
Target long tail Keyword: If you’re targeting high-level or basic keywords that AI overviews cover effectively, it could impact traffic. However, targeting long-tail keywords or providing unique, in-depth insights may make your content more resilient.
Build your Authority Actively: AI overviews tend to pull from high-authority sources. Building authority through backlinks, high-quality content, and expertise may help you become a source Google references, potentially turning the AI overview into an opportunity to showcase your content.
Incorporate Rich Snippets: Google’s AI often references rich snippets and featured content. Ensuring your content is optimized with structured data, concise summaries, and actionable insights can increase your chances of being part of these overviews.

Alt-Text (aka Alternative Text) is the name (description), we give to images. In order to help the Search Engine do its job in the best way possible, you should give a name to your Images.
Alt text should be descriptive of the image, if the target keyword does not fit a specific image, don’t include it in the alt text.

Accelerated Mobile Pages (AMP) are set to roll out within Google’s mobile search results. AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped-down code known as AMP HTML.

AMP technology maximizes mobile rankings that amount the 52% of total searches

The relevance of Accelerated Mobile Pages (AMPs) in 2024 is increasingly uncertain. Although Google continues to support AMPs, many prominent publishers and platforms, such as Twitter, have shifted away from their use. Additionally, Google has phased out ranking systems that once gave preference to AMP pages, signaling a decline in their importance within today’s digital ecosystem.

Anchor Text is the visible, clickable text in a hyperlink. Anchor text can provide both search engines and users relevant contextual information about the content of the link’s destination.

When adding anchor text in external links, there are several important rules to follow to ensure effectiveness and avoid penalties from search engines:
Relevance: Ensure the anchor text is highly relevant to the content of the page you are linking to. The text should clearly indicate what users can expect to find when they click the link.
Avoid Over-Optimization: Use natural, varied anchor text rather than repeating the same exact phrase, especially if it contains your target keywords. Over-optimized anchor text can trigger search engine penalties.
Use Descriptive Text: Instead of using generic terms like “click here” or “read more,” use descriptive phrases that provide context to the reader and search engines about the linked page’s content.
Balance Keywords and Branding: Mix branded anchor text (using your brand’s or website’s name) with keyword-rich anchor text. This diversification helps avoid appearing manipulative to search engines.
Keep It Concise: Anchor text should be concise and to the point. Long or convoluted anchor text can confuse users and dilute the link’s effectiveness.
Link to High-Quality Sites: Always link to authoritative, high-quality external sites. Linking to spammy or low-quality sites can harm your credibility and rankings.
Consider the User Experience: The anchor text should make sense within the content’s flow and contribute to a positive user experience. It should be easy to read and naturally fit within the surrounding text.
Variety is Key: Use a variety of anchor text types, including exact match, partial match, branded, and generic. This helps create a more natural link profile.
Context Matters: Ensure that the anchor text is surrounded by relevant content. The context in which the link is placed can influence its effectiveness and how search engines interpret it.
Monitor and Adjust: Regularly monitor the performance of your external links and anchor text, and be ready to make adjustments if you notice any negative impacts on SEO or user engagement.

Is the process of improving the visibility of a mobile app in an app store

ASO is for mobile apps on app stores what SEO is for websites on google

Backlinks are links from other websites that point back to a website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

No. Getting backlinks from spammy websites or unrelated-to-your-business websites will not help you but most probably will harm your rankings.

The main categories are two (2)
* Do-follow backlinks
* No-Follow backlinks

These are a number of educational links meaning that are links coming and provided from official educational institutions i.e. universities. These links have more value than the regular .com .gr .co .nl

These refer to a number of government links. Thus, links come from NGOs or governmental institutions. These links have more value than the regular .com .gr .co .nl

The number of links that are do-follow. DoFollow backlinks carry all the SEO value

The opposite is no-follow-links

If you don’t explicitly set your link as a no-follow then it will be do-follow. Therefore, the default is do-follow