Link Archives - MarketMasters Consulting https://MarketMasters Consulting .com/glossary-tags/link/ MarketMasters Consulting Marketing Agency Tue, 19 Apr 2022 21:50:45 +0000 en-US hourly 1 https://MarketMasters Consulting .com/wp-content/uploads/2017/04/greenfavicon-50x50.png Link Archives - MarketMasters Consulting https://MarketMasters Consulting .com/glossary-tags/link/ 32 32 Backlinks https://MarketMasters Consulting .com/glossary/backlinks/ Theodore Moulos]]> Thu, 08 Apr 2021 16:16:30 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71187 Backlinks are links from other websites that point back to a website.

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What are backlinks?

Backlinks are links from other websites that point back to a website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Any Backlinks will work?

No. Getting backlinks from spammy websites or unrelated-to-your-business websites will not help you but most probably will harm your rankings.

How many categories of backlinks exist?

The main categories are two (2)
* Do-follow backlinks
* No-Follow backlinks

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Backlinks .edu https://MarketMasters Consulting .com/glossary/backlinks-edu/ Theodore Moulos]]> Thu, 08 Apr 2021 16:31:55 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71201 These are a number of educational links meaning that are links coming and provided from official educational institutions i.e. universities

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What are Backlinks .edu?

These are a number of educational links meaning that are links coming and provided from official educational institutions i.e. universities. These links have more value than the regular .com .gr .co .nl

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Backlinks .gov https://MarketMasters Consulting .com/glossary/backlinks-gov/ Theodore Moulos]]> Thu, 08 Apr 2021 16:30:46 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71199 These refer to a number of government links.

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What are .gov backlinks?

These refer to a number of government links. Thus, links come from NGOs or governmental institutions. These links have more value than the regular .com .gr .co .nl

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Backlinks DoFollow https://MarketMasters Consulting .com/glossary/backlinks-dofollow/ Theodore Moulos]]> Thu, 08 Apr 2021 16:25:26 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71193 The number of links that are do-follow. DoFollow backlinks carry all the SEO value

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What are the do-follow links?

The number of links that are do-follow. DoFollow backlinks carry all the SEO value

What’s the opposite of do-follow links?

The opposite is no-follow-links

What’s the default value of a backlink?

If you don’t explicitly set your link as a no-follow then it will be do-follow. Therefore, the default is do-follow

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Backlinks Image https://MarketMasters Consulting .com/glossary/backlinks-image/ Theodore Moulos]]> Thu, 08 Apr 2021 16:29:31 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71197 Links that are inside an image. These links have less value than the regular editorial link

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What are the Image backlinks?

Links that are inside an image. These links have less value than the regular editorial link

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Backlinks NoFollow https://MarketMasters Consulting .com/glossary/backlinks-nofollow/ Theodore Moulos]]> Thu, 08 Apr 2021 16:19:27 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71191 No-Follow backlinks carry zero SEO value ...

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What are the no-follow backlinks

The number of links that are nofollow. NoFollow backlinks carry zero SEO value, however, it is advised to keep a healthy dofollow/nofollow ratio.
NoFollow backlinks are still valuable as they may not carry SEO value but they can result in getting you traffic which is also very important for your business.
On September 10, 2019, Google announced a big change. Instead of ignoring links that were deemed nofollow, Google will now start to view nofollow links as “hints.” The search engine can use this hint to determine whether or not the link should be followed and considered in the page’s ability to rank.
Well known sites are giving nofollow links as below:
* Wikipedia
* Twitter
* Quora

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Backlinks Redirect https://MarketMasters Consulting .com/glossary/backlinks-redirect/ Theodore Moulos]]> Thu, 08 Apr 2021 16:27:59 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71195 Number of external pages that redirect to a target page

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What is the backlinks redirect?

a) Number of external pages that redirect to a target page
b) Redirects of backlinks have more value than redirecting regular internal links

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Domain Rating https://MarketMasters Consulting .com/glossary/domain-rating/ Theodore Moulos]]> Thu, 08 Apr 2021 16:07:36 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71177 Domain Rating demonstrates the strength and authority of a target domain

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What is Domain Rating

Domain Rating demonstrates the strength and authority of a target domain. It’s used in SEO Terminology
This is a number between 1 – 100 that is calculated based on links in a logarithmic scale

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Internal Linking https://MarketMasters Consulting .com/glossary/internal-linking/ Theodore Moulos]]> Thu, 08 Apr 2021 16:34:26 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71205 Internal links connect the content of a website and give Google an idea of the structure of your website.

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What is internal linking?

Internal links connect the content of a website and give Google an idea of the structure of your website. Internal linking apart from reducing the bounce rate also boost your page’s concreteness by providing valuable information.

You can simply practice internal linking by adding links inside your blog posts directing to other blogposts or pages inside your website

Do I have to use UTM in internal links?

No, you don’t need to use UTMs. It will confuse analytics and it will create a lot of “noise”

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