Inbound Archives - MarketMasters Consulting https://MarketMasters Consulting .com/glossary-tags/inbound/ MarketMasters Consulting Marketing Agency Sat, 16 Apr 2022 00:08:10 +0000 en-US hourly 1 https://MarketMasters Consulting .com/wp-content/uploads/2017/04/greenfavicon-50x50.png Inbound Archives - MarketMasters Consulting https://MarketMasters Consulting .com/glossary-tags/inbound/ 32 32 Data Enrichement https://MarketMasters Consulting .com/glossary/data-enrichement/ Theodore Moulos]]> Sun, 11 Apr 2021 16:40:11 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71253 Is about merging third-party data from an external authoritative source with an existing database of first-party customer data.

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What does Data Enrichment mean?

Is about merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to enhance the data they already possess so they can make more informed decisions. All customer data, no matter the source, begins in its raw form.

Some of the tools offering data enrichment are:
LeadGenius
DiscoverOrg
Leadspace
Openprise
FullContact
InsideView
Clearbit

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