Data Privacy Archives - MarketMasters Consulting https://MarketMasters Consulting .com/glossary-tags/data-privacy/ MarketMasters Consulting Marketing Agency Mon, 29 May 2023 15:20:51 +0000 en-US hourly 1 https://MarketMasters Consulting .com/wp-content/uploads/2017/04/greenfavicon-50x50.png Data Privacy Archives - MarketMasters Consulting https://MarketMasters Consulting .com/glossary-tags/data-privacy/ 32 32 CCPA https://MarketMasters Consulting .com/glossary/ccpa/ Theodore Moulos]]> Sun, 21 May 2023 10:27:47 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=80454 The CCPA is a California state law that gives consumers more control over their personal data. The CCPA went into effect on January 1, 2020

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Similarly to GDPR, CCPA affects the way websites implement cookies, forms, and touchpoints. You need to have a strategy around data governance and data privacy

What is CCPA?

California Consumer Privacy Act (CCPA): The CCPA is a California state law that gives consumers more control over their personal data. The CCPA went into effect on January 1, 2020.

What are the rights of the citizens under CCPA?

The CCPA gives consumers the right to (a) Know what personal data is being collected about them
(b) Opt out of the sale of their personal data, (c) Request that their personal data be deleted and (d) Sue companies that violate the CCPA

is CCPA related somehow to GDPR?

They both address the same issue, that of data privacy but they are not “connected”. Both laws aim to protect the privacy of individuals by giving them more control over their personal data. However, there are some key differences between the two laws.
(a) The CCPA applies to businesses that collect personal information from California residents, while the GDPR applies to businesses that process personal data of individuals located in the European Union (EU). The CCPA also has a lower threshold for businesses to be subject to the law, requiring businesses that generate $25 million or more in annual revenue or collect the personal information of more than 50,000 consumers to comply. (b) The GDPR, on the other hand, applies to all businesses that process personal data of EU residents, regardless of the business’s size or location.

Is CCPA applies to non-Californians?

Yes, the CCPA applies to non-Californians if they are targeted by businesses that collect their personal information. For example, if a business collects the personal information of a non-Californian who visits their website, the business may be required to comply with the CCPA.

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GDPR https://MarketMasters Consulting .com/glossary/gdpr/ Theodore Moulos]]> Sun, 21 May 2023 10:15:06 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=80452 The GDPR is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).

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General Data Protection Regulation (GDPR) impacts all touchpoints and data analytics. It affects the way you should implement cookies and also the way your users will be subscribed to your newsletters.

What is GDPR?

The GDPR is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). The GDPR aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. The regulation has been in effect since May 25, 2018.

Is GDPR still apply to me given that I’m a US-based company?

Yes, the GDPR is valid for you even if you are an American company. The GDPR applies to any organization that processes the personal data of individuals located in the European Union, regardless of the organization’s location. This means that even if your company is located in the United States, you may still be required to comply with the GDPR if you collect or process the personal data of EU residents.

Is the UK eligible for the same law given BREXIT?

Yes, the UK is eligible given Brexit. The UK GDPR is the UK’s implementation of the GDPR. It came into effect on 1 January 2021, after the UK left the EU. The UK GDPR is largely the same as the GDPR, but there are some differences. For example, the UK GDPR does not include the EU’s “one-stop shop” mechanism, which allows individuals to complain to a data protection authority in any EU member state where their data is processed.
The UK GDPR applies to any organization that processes the personal data of individuals located in the UK, regardless of the organization’s location. This means that even if your company is located outside of the UK, you may still be required to comply with the UK GDPR if you collect or process the personal data of UK residents.

What are the main requirements under this law?

The GDPR sets out a number of requirements for organizations that process personal data, including the following:
(a) Obtaining consent from individuals before collecting or processing their personal data (b) Providing individuals with access to their personal data and the right to have it corrected or deleted
(c) Taking steps to protect personal data from unauthorized access, use, disclosure, or destruction and (d) Reporting data breaches to data protection authorities within 72 hours

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Leads Forensics https://MarketMasters Consulting .com/glossary/leads-forensics/ Theodore Moulos]]> Tue, 20 Dec 2022 19:58:01 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=78468 Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.

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What is lead forensics?

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation. This may involve examining electronic devices or other digital media to extract and analyze data such as emails, website visits, campaigns used, IPs, text messages, or other types of communication that could provide leads or clues about the nature of the source. Lead forensics is often used in digital audits or analyses, corporate fraud investigations, and cybersecurity incidents, among others.

Overall, lead forensics is a key tool that is used to gather and analyze digital evidence in a variety of contexts, helping auditors to solve attribution, identify wrongdoing, and hold individuals accountable for their actions.

What’s the connection between attribution and lead forensics?

Attribution refers to the process of identifying the source or origin of an action or event. In the context of digital forensics, attribution refers to the process of identifying the individuals or organizations responsible for collecting leads or other types of digital incidents such as a GDPR-related investigation.

What’s the connection between lead forensics and GDPR?

CCPA and GDPR both have ways for users to ask to recall all the information collected for them. Very often we utilize lead forensics approaches to answer the question “why I’m getting this message”.

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