What are the thin pages?

Thin pages are web pages that are low quality and include low length content.
You don’t want your site to have a lot of thin pages. It is essential to have as much as possible content on every page

What is the Time Decay Attribution model?

If the sales cycle involves only a short consideration phase, the Time Decay model may be appropriate. This model is based on the concept of exponential decay and most heavily credits the touchpoints that occurred nearest to the time of conversion.

The Time Decay model has a default half-life of 7 days, meaning that a touchpoint occurring 7 days prior to a conversion will receive 1/2 the credit of a touchpoint that occurs on the day of conversion. Similarly, a touchpoint occurring 14 days prior will receive 1/4 the credit of a day-of-conversion touchpoint. The exponential decay continues within your lookback window (default of 30 days).

When Time Decay model is useful?

If you run one-day or two-day promotion campaigns, you may wish to give more credit to interactions during the days of the promotion. In this case, interactions that occurred one week before have only a small value as compared to touchpoints near the conversion.

What is the Time to value (TTV)

It’s about optimizing the first mile of your users’ product experience towards achieving their moment of value.

In other words it refers to the time spent by the users till the moment that they have understood the value that your product brings to them and their businesses. Also, called “the aha moment”

How do we increase TTV?

By utilizing tricks for best FTE (First Time Experience) and guides and empty states

What is TOFU?

TOFU (TOp of FUnnel) is the very top stage of your funnel that is the liaison between other properties and your main property.

TOFU’s goal is to make prospects and visitors become problem and solution aware

Other stages are: BOFU, MOFU

What are the total backlinks?

The total number of links that are pointing towards the target.
This is a useful metric to use together with the Number of Referring Domains

What are the TouchPoints?

TouchPoints (aka TPOs) are engagement opportunities between your prospects and your website.
Defining your touchpoints is part of your markitecture or inbound digital marketing strategy if you wish.

What do I need to capture on a Touch Point?

What you need to capture for every touchpoint is:
* An ID just to remember the touchpoint
* The Type i.e. form, button, chat, or other
* The Placement i.e. menu, hero section, popup, footer, or in a specific section
* Integrations, in case this touchpoint is integrated with GTM (Google Tag Manager) or any MA (Marketing Automation) System
* Fields in case it includes specific fields such as name, email, etc. You should always mention hidden fields if included
* the Referrer (or last referrer)
* The country of the user
* The date of engagement
* The Device Also called UA (User Agent)