Sales engagement platforms (SEPs) are the next evolutionary step of CRM software tools combined with elements of sales acceleration and sales enablement technology.

SEP in most of the times is been used by salesmen and it is a combination of typical/generic CRM features + advanced VOIP telephony features (salesmen being able to receive calls on their mobile) + automation (to remind salesmen their tasks or pending activities) + ready-made workflows and templates for various niches i.e. dealerships + analytics & tracking 

Sales enablement is ensuring salespeople have access to whatever resources they need to get the job done, whether that’s data analytics, coaching modules, scripts, templates, or marketing collateral. It’s a process of “help them help your business,” whereby Sales leaders and Sales managers remove as many barriers to uptime as possible, leaving a frictionless, smooth prospect engagement from start to finish.

A sales engagement platform is a system of engagement that compliments a system of record—like a CRM—and is comprised of five key components:
* content management,
* communications,
* predictive analytics,
* CRM integration, and
* partner applications.

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Schema.org markup is meant to enhance content blocks for search engines to categorize and display in the search engine results pages (SERP) as rich media. Schema.org markup is technically HTML wrapping of predefined tagging with contextual associations.

As the term implies, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe.
It’s crucial to target keywords in your content that actually have real search volume

A seed keyword is a short-tail keyword, usually with one or two words. Like other short-tail keywords, seed keywords tend to have high monthly search volumes and high competition.

Seed keywords are most of the time what founders believe of their keywords (they wish to rank for). Seed keywords are the basis of a keyword research process. You start from the seed keywords to find modifiers, relevant keywords with better ranking opportunities

SEO copywriting is the process of writing content that is both informative and engaging, and that is also optimized for search engines. This means that the content is written in a way that will help it rank higher in search engine results pages (SERPs). Read below for a debate around this term 😉

It depends. Are we writing for people or google? It’s been a debate for years. The winning argument is that we should write for humans and therefore Google learned to behave and understand as humans. If you are a believer in the above, then SEO copywriting and copywriting are synonyms. If you are a believer in the opposite then get your content, make sure it’s a result of very thoughtful keyword research, make sure you have the correct keyword density not to be annoying or boring for your readers, and tadaam you just became SEO copywriter… but wait, that was the goal anyhow right? to address your audience needs and not be boring or annoying while delivering value. That’s our point 😉

No, SEO copywriting is not redundant because of AI. While AI can be used to generate content that is optimized for search engines, it cannot replace the need for human copywriters who can understand the nuances of language and create content that is both informative and engaging.
Here are some reasons why SEO copywriting is still important:
a) AI-generated content is often not as well-written as human-generated content. AI can’t understand the nuances of language and often produces content that is repetitive, boring, or even nonsensical. b) AI-generated content is not as effective at engaging readers. Human copywriters can understand the target audience and create content that is relevant and interesting to them and c) AI-generated content is not as effective at building trust with readers. Human copywriters can establish credibility and build relationships with readers through their writing and emotions transfer.

Here are two that we use in the company: gocharlie and Jasper

These are specialized agencies with copywriters able to compose content and deliver blog posts that they claim are SEO optimized

It depends. There are two kinds of companies a) those that split the Digital Marketing Services across many agencies i.e. one for SM Management, one for SEO, one for Web Development, one for Paid Ads etc, and b) those that believe (similarly to us) that Marketing is not running in Silos and all services need to be interconnected. Sometimes, although you may belong to the second category you have to use an SEO Copywriting agency to increase your capacity of copywriters if we have increased demand because of a new site or a launch

You can read our article here about our approach on the way we see it. Regarding information on how you can write content you may also download our ebook located here

An agency or an SEO copywriting service of a growth agency can help you improve your website’s search engine ranking by creating high-quality content that is relevant to your target audience and optimized for search engines. This content will help you attract more visitors to your website, which can lead to increased sales and leads.

Yes, it is. Before AI was … googling… Content creation is not a result of parthenogenesis, it requires research and optimization. AI plays the role that Google was playing for years around researching. Besides that, content strategists and content creators are using tools like gocharlie or Jasper to change, rewrite, optimize tone of voice and tailor the content that has been researched

“SEO juice,” also known as “link juice,” is a colloquial term used in the field of Search Engine Optimization (SEO). It refers to the value or equity passed from one page or site to another through hyperlinks. The concept is based on the idea that links are like endorsements or votes for a page, contributing to its importance and relevance in the eyes of search engines like Google.

Sequence segments provide an easy way to segment users based on a series of on site behaviors. For example, customers who started on a specific landing page, visited some particular pages and ended up converting. 
User sequences now provide you with capability to define a sequence across multiple visits.

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results although the pages may also contain other results such as advertisements.

When a user enters a search query into a search engine, the search engine processes the query and generates a list of relevant results. This list of results is then displayed on the SERP, along with other information such as sponsored links, local listings, and various other types of content.

The SERP is an important part of the search engine experience, as it determines which websites and pages are most visible to users. As such, it is important for businesses and websites to optimize their content and presence on the SERP in order to attract more traffic and increase visibility. This can be achieved through search engine optimization (SEO) techniques, such as optimizing website content, building high-quality backlinks, and making use of targeted keywords.