In short PageRank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting rather than a vote against the page).

Parasite SEO is a strategy where marketers leverage high-traffic websites’ authority and ranking power to promote their content or links. This often involves posting on popular platforms like blogs, forums, or social media sites to gain backlinks and visibility without directly optimizing their website.

Traditional SEO focuses on optimizing your website to rank higher in search engine results through on-page optimization, backlink building, and content creation. On the other hand, Parasite SEO involves placing your content or links on already authoritative sites to benefit from their existing search rankings and traffic.

The ethicality of Parasite SEO depends on how it’s executed. It can be ethical when done transparently and adding value to the host platform (e.g., guest blogging or contributing useful content). However, practices like spamming, cloaking, or creating deceptive content can be considered unethical and may lead to penalties from search engines.

Risks include potential penalties from search engines if the practices are manipulative or spammy. Additionally, the content or links can be removed by the host site if they violate its terms of service, and reliance on third-party sites means you have less control over the content and its longevity.

While Parasite SEO can provide short-term gains in visibility and traffic, it is generally not considered a sustainable long-term strategy. It is most effective with traditional SEO practices to build a robust, lasting online presence. Relying solely on parasite SEO can be risky due to search engines’ lack of control and the potential for content removal or devaluation.

The pitch deck (also known as a slide deck or pitch slide deck or investment deck ) is the first communication tool to help you raise money with a potential investor.
The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity. Normally it comes with a Financial Primer.
To build the perfect one see here.
To see the importance and how VCs perceive your pitch click here

It should be combined with:
* one-pager doc explaining the important elements of the pitch deck
* Financial Primer analysing the business model and financials for the next 5 years.

Plagiarism is presenting someone else’s work or ideas as your own, with or without their consent, by incorporating it into your work without full acknowledgment.
In this case, acknowledgment means to a) either refer to the original writer or b) to give him a canonical link

All published and unpublished material, whether in manuscript, printed or electronic form, is covered under this definition.
It’s also apply in guest blogging, copywriting and other Content Related topics

Here are some examples in the digital arena:
1) when you get full paragraphs from other articles and incorporate them into your articles
2) when you copy other’s opinions and present them on your social media as your opinion
3) when you change a bit of the copy of a blog post and you present it as the original post

There are a set of online tools to do so. Here are some:
* https://www.check-plagiarism.com/
* https://www.editpad.org/tool/plagiarism-checker
* https://growthjunkie.com/fixgerald
* https://plagiarismdetector.net
* https://www.grammarly.com/plagiarism-checker

Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.
It creates company-wide alignment across teams—from engineering to sales and marketing—around the product as the largest source of sustainable, scalable business growth

The Position Based model allows you to create a hybrid of the Last Interaction and First Interaction models. Instead of giving all the credit to either the first or last interaction, you can split the credit between them. One common scenario is to assign 40% credit each to the first interaction and last interaction and assign 20% credit to the interactions in the middle.

If you most value touchpoints that introduced customers to your brand and final touchpoints that resulted in sales, use the Position Based model.

A power page is a type of landing page that is designed to be highly effective at converting visitors into customers or leads. Power pages are typically used in digital marketing (also in Growth Marketing) campaigns to drive targeted traffic to a specific page on a website, with the goal of converting those visitors into customers or leads.

There are several key elements that make a power page effective at converting visitors. These include a clear and compelling value proposition, a strong call to action, social proof, and credibility indicators such as customer reviews or testimonials.

Power pages may also include elements such as lead capture forms, chatbots, or live chat options to help facilitate the conversion process.
Power pages are typically designed with a specific goal in mind, such as generating leads, making sales, or gathering email addresses for a newsletter. As such, they are typically focused on a specific product or service and are optimized for conversion.

Power Page acts as a hugely powerful SEO-enhanced page that utilizes keyword research and gives the most results in terms of ROI for a specific market.

These pages contain high-quality, focused, engaging and relevant content to help push SEO power page owners up the SERPS (Search Engine Results Pages) for a large number of keywords.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising (also known as Google Ads) and Facebook ads are one of the most popular forms of PPC.

It’s a stage of your funnel and PQLs are those leads that have tried our Product and therefore they must be interested in buying!