What is Marketing Automation?

Marketing Automation is part of markitecture and it is the glue of putting everything together. Collecting data in one step and using those data on the other end to lead conversions and push down potential users to become customers

What is a Markitecture?

A markitecture (putting together the word marketing + architecture) is selecting the correct components to build up the funnel moving data across those different components

What are the characteristics of an effective Digital sales funnel?

An effective digital sales funnel should be:
* Multichannel
* Provides Valuable Content First
* Relies heavily on Remarketing

What MCF stands for in Marketing?

Multi-Channel Funnel (MCF) is a typical funnel affected and impacted by many channels i.e. social channels. organic channels etc

What is Message Discovery?

Once we know who your audience is (Customer Discovery) and what they want, the next step is figuring out how to communicate your product’s value in a way that really resonates with them—that’s what we call Message Discovery.
Message Discovery is about finding the right language and positioning that will instantly connect with your target customers. Here, we test different ways of presenting the product, from key benefits and emotional triggers to specific phrases that speak directly to their needs. It’s about understanding the language your audience uses and tailoring our messaging to reflect that.
With the right message, your audience not only understands the product but feels like it’s made for them. And when we get this right, it becomes much easier to engage your audience and differentiate your product from competitors.

What is Meta description?

Meta description is the additional text that appears in your search results that lets you know what the link is about. Meta Descriptions should tell audiences what they can expect to find on your page and should work to persuade those users to click through.
The optimal length is 140-170 characters. They have a lot of value in terms of SEO. Make every word count!

What’s the method (in prompting)?

Methods are systematic approaches or frameworks for crafting prompts that yield more structured, relevant, or insightful responses from ChatGPT. They help users get the desired output by applying a predefined strategy or format.

Methods are broader strategies or frameworks that provide a structured approach to interacting with ChatGPT.

Methods define the overall strategy or approach for engaging with ChatGPT.

What’s the relation of methods vs. cues?

Cues and methods complement each other. Methods provide a broad framework for the interaction, while cues are used within these frameworks to guide the response’s specifics, ensuring that it aligns with the user’s needs and expectations.

What is MOFU

MOFU (Middle Of FUnnel) is the middle stage(s) of your funnel that is the liaison between Prospects and Sales.

MOFU’s goal is to attract prospects to follow their happy path

Other Stages: TOFU, BOFU

What MQL stands for?

It is used in funneling, it’s a clear stage of our funnel (or multiple stages) and it stands for “Marketing Qualified Leads”

What is an MQL?

These are users that took some action that shows they might be interested in buying.