What is a feedback loop?

It’s about creating a streamlined process of getting customers’ feedback.
As feedback it could be:
* Net Promoter Score (NPS)
* New feature votes
* Enjoying an ebook or material provided

Feedback on FAQ Items (kind of “did you find it useful”

The concept of product-led approach is to streamline collecting customer feedback and then use this feedback to optimize the user’s experience or your product. A product without a feedback loop is like “flying a plane without instruments”

What is First interaction model (on attribution)?

The First Interaction model attributes 100% of the conversion value to the first channel with which the customer interacted.

When it’s useful to have attribution based on FIM?

This model is appropriate if you run ads or campaigns to create initial awareness. For example, if your brand is not well known, you may place a premium on the keywords or channels that first exposed customers to the brand.

What is a funnel?

Once you have attracted your visitors you will need to convert a Cold Audience into Buying Customers by providing them value. You need to keep in mind that all your actions and your copy have the main goal to nurture your audience and drive them down the funnel. Here is a sample FSD (Funnel Stage Definition) that could work on your website:

What are the funnel’s stages?

The stages of your funnel(s) should be defined during your growth marketing strategy. At the time that you are building your Markitecture.

What information should I capture per stage?

You need to capture the following elements for your Funnel’s stages

A name by using also any of the terminologies that will help you remember the stage such as MQL, SQL, PQL Level 1, etc

Entry Trigger, meaning when users or prospects are entering this stage on your funnel? Here are some examples:
* Scrolling to the page by 50% 
* Checking features/benefits page
* Viewed 5 or more pages
* Viewed the “Contact us” page more than two (2) times

Credentials, what do we know about this customer entering or exiting this stage. It’s anonymous users,  email-captured, etc.

TouchPoints, which are the touchpoints that are involved in this stage? Name all touchpoints that will push users to enter this stage and those touchpoints that will push users exiting this stage