C Archives - MarketMasters Consulting https://MarketMasters Consulting .com/glossary-category/c/ MarketMasters Consulting Marketing Agency Mon, 29 May 2023 15:20:42 +0000 en-US hourly 1 https://MarketMasters Consulting .com/wp-content/uploads/2017/04/greenfavicon-50x50.png C Archives - MarketMasters Consulting https://MarketMasters Consulting .com/glossary-category/c/ 32 32 Canonicalization https://MarketMasters Consulting .com/glossary/canonicalization/ Theodore Moulos]]> Thu, 08 Apr 2021 15:45:29 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71152 A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page.

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What canonicalization means?

It’s about have canonical tags in your we pages

What is a canonical tag?

A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page.
Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs.

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CCPA https://MarketMasters Consulting .com/glossary/ccpa/ Theodore Moulos]]> Sun, 21 May 2023 10:27:47 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=80454 The CCPA is a California state law that gives consumers more control over their personal data. The CCPA went into effect on January 1, 2020

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Similarly to GDPR, CCPA affects the way websites implement cookies, forms, and touchpoints. You need to have a strategy around data governance and data privacy

What is CCPA?

California Consumer Privacy Act (CCPA): The CCPA is a California state law that gives consumers more control over their personal data. The CCPA went into effect on January 1, 2020.

What are the rights of the citizens under CCPA?

The CCPA gives consumers the right to (a) Know what personal data is being collected about them
(b) Opt out of the sale of their personal data, (c) Request that their personal data be deleted and (d) Sue companies that violate the CCPA

is CCPA related somehow to GDPR?

They both address the same issue, that of data privacy but they are not “connected”. Both laws aim to protect the privacy of individuals by giving them more control over their personal data. However, there are some key differences between the two laws.
(a) The CCPA applies to businesses that collect personal information from California residents, while the GDPR applies to businesses that process personal data of individuals located in the European Union (EU). The CCPA also has a lower threshold for businesses to be subject to the law, requiring businesses that generate $25 million or more in annual revenue or collect the personal information of more than 50,000 consumers to comply. (b) The GDPR, on the other hand, applies to all businesses that process personal data of EU residents, regardless of the business’s size or location.

Is CCPA applies to non-Californians?

Yes, the CCPA applies to non-Californians if they are targeted by businesses that collect their personal information. For example, if a business collects the personal information of a non-Californian who visits their website, the business may be required to comply with the CCPA.

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Cohort analysis https://MarketMasters Consulting .com/glossary/cohort-analysis/ Theodore Moulos]]> Mon, 12 Apr 2021 21:00:08 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71327 Measuring users in cohorts provides benefits in the consistency of analysis and is a technique well applied in the offline world.

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What is a Cohort Analysis?

Measuring users in cohorts provides benefits in the consistency of analysis and is a technique well applied in the offline world. It helps analyze the long-term benefit of specific groups of customers (for example, customers who first visited within a specified timeframe).

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Commerciality of keyword https://MarketMasters Consulting .com/glossary/commerciality-of-keyword/ Theodore Moulos]]> Wed, 07 Apr 2021 19:16:36 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71103 The commercial intent of a keyword indicates how likely a person who is searching for that term is to buy something or otherwise engage in a transaction.

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What is the commerciality of a keyword?

The commercial intent of a keyword indicates how likely a person who is searching for that term is to buy something or otherwise engage in a transaction.

If keywords can be considered “signals” from prospective customers, keywords with commercial intent are the most promising.

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Content https://MarketMasters Consulting .com/glossary/content/ Theodore Moulos]]> Mon, 10 May 2021 22:53:16 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71654 By content, we mean all kinds of content we can produce.

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What is content?

By content, we mean all kinds of content we can produce.
Content can be used across your funnel’s stages but not for all stages the same. Make a step back and think! What your prospect would like to consume to move down your funnel. Then prepare and serve that and only that.

Examples are:

Web Pages
Power Pages
Blog posts
Social Media
Infographics
Podcasts
ebook(s)
Microsite(s)
Educational Resources
Quizzes / Surveys
Useful resources
Downloads
Webinars / Events
Feature Demos
Discount Coupons
Playbooks
Cheatsheets
Checklists
Loyalty clubs
Success Stories
Price Comparison
Specifications Sheets
On-boarding demos
Refer-a-friend concepts
FOMO concepts – time-based

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Content Gap https://MarketMasters Consulting .com/glossary/content-gap/ Theodore Moulos]]> Thu, 08 Apr 2021 13:25:33 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71127 A list of keywords that work for your competitors, but you miss them.

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What is a content gap?

Content Gap between your site and competition.
A list of keywords that work for your competitors, but you miss them.
A Content gap analysis shows any blind spot that may be existed with your competitors.

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Content Length https://MarketMasters Consulting .com/glossary/content-length/ Theodore Moulos]]> Thu, 08 Apr 2021 13:00:17 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=71119 Content Length is about how much words are included in your content.

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What is the content length?

Content-Length is about how many words are included in your content..

What’s the ideal content length?

Longer content (over 1000 words) performs better in Google, but this is not always the case, it depends on the kind of page and if we can add more content to it.

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Content Repurposing https://MarketMasters Consulting .com/glossary/content-repurposing/ Theodore Moulos]]> Tue, 27 Dec 2022 17:11:48 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=78483 Content repurposing is the process of adapting or modifying existing content so that it can be used in a) a new format or b) for a different audience.

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What is Content Repurposing?

Content repurposing is the process of adapting or modifying existing content so that it can be used in a) a new format or b) for a different audience. This can be done for a variety of reasons, such as to reach a wider audience, to update or create content for another medium, or to create new content more efficiently.

What are some examples of Content Repurposing?

There are many ways to repurpose content, depending on the original format and the intended new format. For example, using specialized apps, a blog post could be turned into a video, a podcast, or a social media post. An infographic could be turned into a slide deck or a series of blog posts. A webinar could be turned into a series of blog posts or a video course.

Content Repurposing is for whom?

Content repurposing can be a useful strategy for content marketers and other professionals who want to make the most out of their existing content assets.
By repurposing content, they can reach new audiences and extend the life of their content, without having to start from scratch every time they want to create new content.

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Content Updating https://MarketMasters Consulting .com/glossary/content-updating/ Theodore Moulos]]> Tue, 27 Dec 2022 17:16:47 +0000 https://MarketMasters Consulting .com/?post_type=glossary&p=78485 A content update is a change or addition made to the content on a website.

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What is Content Update?

A content update is a change or addition made to the content on a website. This could include adding new pages or blog posts, updating existing pages with new information or features, or deleting outdated content.

Content updates are an important part of maintaining a blog, as they can help to ensure that the information on the blog is accurate, relevant, and up-to-date.
Updating content can also help to improve the user experience for visitors to the site, as it can provide them with fresh, new information that they may be interested in

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