Backlinks are links from other websites that point back to a website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

No. Getting backlinks from spammy websites or unrelated-to-your-business websites will not help you but most probably will harm your rankings.

The main categories are two (2)
* Do-follow backlinks
* No-Follow backlinks

These are a number of educational links meaning that are links coming and provided from official educational institutions i.e. universities. These links have more value than the regular .com .gr .co .nl

These refer to a number of government links. Thus, links come from NGOs or governmental institutions. These links have more value than the regular .com .gr .co .nl

The number of links that are do-follow. DoFollow backlinks carry all the SEO value

The opposite is no-follow-links

If you don’t explicitly set your link as a no-follow then it will be do-follow. Therefore, the default is do-follow

Links that are inside an image. These links have less value than the regular editorial link

The number of links that are nofollow. NoFollow backlinks carry zero SEO value, however, it is advised to keep a healthy dofollow/nofollow ratio.
NoFollow backlinks are still valuable as they may not carry SEO value but they can result in getting you traffic which is also very important for your business.
On September 10, 2019, Google announced a big change. Instead of ignoring links that were deemed nofollow, Google will now start to view nofollow links as “hints.” The search engine can use this hint to determine whether or not the link should be followed and considered in the page’s ability to rank.
Well known sites are giving nofollow links as below:
* Wikipedia
* Twitter
* Quora

a) Number of external pages that redirect to a target page
b) Redirects of backlinks have more value than redirecting regular internal links

The baseline is the History of previous marketing activities and their perfomance. History is the best indication of what works and what doesn’t. Absent history, you have to try many different things to conclude what will work for your business. That doesn’t mean you shouldn’t prioritize based on a logical set of hypotheses – just that you shouldn’t reject ideas outright until they are proven

A baseline definition helps us to:

Be realistic about our resources: time, money, people – paid search takes money, social media takes time, and mobile app development takes expertise. Figure out what you have in-house and what you can afford before investing too much energy in that particular channel.

Write down what you KNOW and what you HAVE – this is the crux of setting your baseline. What’s your current web traffic? How many email addresses do you have? What’s your social presence?

What’s been the historical mix (if any) by marketing channel. Take a clear inventory of what you know so that you can effectively measure the impact of your marketing.

Identify low-hanging fruit – obvious, but still folks don’t do it. If your goal is building an audience and you have 5,000 email addresses and 20 social media followers, we should start with email. Your audience is there. Get leverage where you can before you start the more difficult long-term MarketMasters Consulting work.

BOFU (BOttom of FUnnel) is the last stage(s) of your funnel that is creating Sales.

BOFU’s goal is to convert prospects to leads and close. Thus leads can now make an informed purchase decision. Also, to delight customers on the decision they made

Other stages are: MOFU and TOFU